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Studio Partnerships

HORURU STUDIO PARTNERSHIPS

Made for studios.
Built around community.

We partner with Pilates, yoga, barre, fitness and wellness spaces that care about how movement feels. Our studio community helps us see how Horuru performs in real classes — and their feedback helps us keep improving what we make.

Pilates 80/20 member wearing Horuru grip socks
Laughing Frog Yoga class wearing Horuru grip socks
Horuru grip socks at Pilates 80/20
Pilates
Yoga
Barre
Wellness

REAL STUDIO STORIES

Feedback from the people using Horuru in class.

These are real studio partnerships, real class environments and real product feedback from instructors and students.

YOGA STUDIO

Laughing Frog Yoga

@laughingfrogyoga
“The grip was very good and provided great traction during class.”

Laughing Frog Yoga shared Horuru grip socks with teachers and students and gave us detailed feedback after they tried them in class.

What they liked: the shorter style worked well for yoga, the colors and overall look were well received, and black and white were the most popular color choices.
Performance: the grip provided strong traction, and one student with weak ankles felt the added grip gave extra stability during certain poses.
What we learned: one-size-fits-all did not feel ideal for every foot. A few students felt the socks were slightly too large, which allowed the foot to move inside the sock.
Use case insight: some students felt they would be even more likely to wear grip socks for Pilates or barre, where added traction can be especially useful.
Shorter Style Strong Grip Yoga Tested Real Feedback
PILATES STUDIO

Pilates 80/20

@pilates_8020
“The quality is amazing! Our clients compared the quality to other brand socks — which is a huge compliment.”

Pilates 80/20 brought the collection into the studio for clients to review and shared detailed feedback on quality, favorite designs, color preferences, everyday basics and styles they would like to see next.

Quality: clients described the quality as amazing and compared Horuru favorably with other brand socks.
#1 favorite: “Pilates & Coffee” was the clear favorite — the studio shared that everyone loved this design.
#2 favorites: bold, deep and unusual jewel or gemstone colors stood out, along with 3D details such as flowers at the top of the sock.
Least favorites: light, pale or dull colors, Halloween themed styles, and bow-focused “girlee pop” designs were less popular with the adult clients — although the studio noted that its youth program may enjoy the bow styles.
Notably missing: the studio would like to see options for men, unless the basic styles are positioned as unisex.
ALO-Level Quality Pilates & Coffee Jewel Tones 3D Details Everyday Basics Men's Options

BUILT WITH STUDIO FEEDBACK

Partnerships help us make a better studio product.

01 · FIT

Real feet reveal what sizing charts cannot.

Feedback from studio members helps us understand where fit can be improved across different foot sizes.

02 · PERFORMANCE

Grip is tested where it matters — in class.

Yoga and Pilates partners give us practical feedback on traction, stability and movement across real studio surfaces.

03 · STYLE

Studios show us what members actually reach for.

Color preferences, sock height and styling feedback help us build assortments that feel easier for studios to introduce to members.

WAYS TO PARTNER

Start where it makes sense for your studio.

Try Horuru with your community, stock grip socks in your studio, or create something designed around your own brand.

01

Studio Gift Program

Selected U.S. studios can receive 12 complimentary pairs of Horuru grip socks to introduce to instructors and members.

Explore the Gift Program →
02

Wholesale

Bring Horuru grip socks into your Pilates, yoga, barre or wellness space with a studio-friendly retail assortment.

Explore Wholesale →
03

Custom Studio Socks

Create grip socks for your studio, event or community with custom grip designs, sock branding and packaging options.

Explore Custom Options →

BECOME A STUDIO PARTNER

Let’s move together.

If you run a Pilates, yoga, barre, fitness or wellness studio and think Horuru could be a good fit for your community, we’d love to learn more about your space.